2025 saw the specialist accommodation-booking platform cement its place as the world’s leading Muslim travel company. After a slow start to the year, due largely to external geo-political issues, the company closed 2025 with a record-breaking final quarter. Sales, measured in Gross Booking Value (GBV), were up 67% year on year. 31st December closed with a huge $1.5 million of bookings - the first time sales in a single day had exceeded $1 million. Sales were boosted by early-bookers for summer 2026, wanting to benefit from lower prices. Whilst annual GBV increased by 20% to $89 million, net revenue grew by 23% year on year.

Over the year, the number of bookings increased by 28% rising from 57,000 bookings in 2024 to over 73,000 in 2025. During the same period a total of 17,000 hotels worldwide were booked, compared to 13,000 the previous year.

Elnur Seyidli, CEO said: “Gone are the days when we considered Q4 to be a low booking period. We now have bookings to more than 100 different countries, which means we can rely on strong sales throughout the year.”

He continued: “We have also made significant steps towards expanding beyond Europe - both in terms of source markets and destinations. GCC sales, especially to and from Saudi Arabia, are now a significant part of our business and growing fast.”

In 2025, Saudi Arabia was the company’s fastest growing destination, becoming the first country, other than its top-selling destination, Türkiye, to account for more than 10% of total sales. In November, the company announced that it had signed a strategic marketing partnership with the Saudi Tourism Authority.

Hazim Al Hazmi, President – Europe and Americas at Saudi Tourism Authority stated: “This partnership supports our ambitions to position Saudi as one of the world’s most dynamic destinations. By collaborating with Halalbooking, we aim to inspire travellers to explore Saudi’s natural beauty, authentic hospitality and rich heritage, reinforcing Saudi’s growing leadership in global tourism.”

Halalbooking has started 2026 with the launch of its first ever brand advertising campaign, aimed at boosting brand awareness within the UK. Chief Marketing Officer, Ufuk Seçgin said: “We’re excited to launch our new advert, showcasing the trials of the typical British Muslim family, planning a trip overseas without the benefit of using Halalbooking’s unique filters. It’s a scenario which we believe will resonate with our target customers, who are used to settling for a reality which doesn’t match up to their expectations or meet their halal needs.” The campaign ‘holidays as good as you say they were’ is being tested in the UK before being rolled out to other key markets.

The company has ambitious plans for 2026, aiming to grow GBV by at least 30% year on year. It will increase its marketing activities in emerging markets such as the GCC area and Central Asia, launching new airline and bank partnerships. Its in-house engineering team continues to work on bespoke improvements to its website and app adding new halal filters and refining existing ones; enhancing AI integration, and improving the overall customer experience.