July 2025 saw Halalbooking, the world’s leading Muslim travel website and app, hit a new record for monthly sales of $12.6 million. This followed a record-breaking month in June with sales of $10.3 million, which was the first time ever that sales made within one month had exceeded $10 million. July was also the second consecutive month that monthly booking profit had exceeded $1 million; also a new record for the company. Overall, there has been strong, accelerated growth across all key markets, with an increase of over 30% in the number of bookings in the first seven months of the year, compared to the previous year.

This is especially welcome given slow growth at the beginning of the year, due mainly to geo-political turmoil in the Middle East, without which Q1 and Q2 figures may well have been even higher.

The figure of $12.6 million sales in July represents 30% year on year growth (vs $9.7 million in July 2024) and $1.36 million profit represents 41% year on year growth (vs $0.96 million in July 2024).

The company reports that major factors in this growth have been increased marketing activity, improved technology integrations, and an expanding property portfolio. Halalbooking also continues to strengthen its credibility and global reach, particularly in emerging markets outside its European heartlands, through strategic brand partnerships. In the first half of 2025, this included new partnerships with loyalty programmes such as Air Astana’s Nomad Club, Saudia Airlines’ Al Fursan, Omantel Makasib, Al Rajhi Bank’s Mokafaa, and Ziraat Katılım Bank, following Halalbooking’s well-established, successful model of European partnerships with Turkish Airlines Miles&Smiles and Kuveyt Türk Bank.

Although Türkiye is still Halalbooking’s most popular destination, since 2019 it has diversified to offer other destinations worldwide, with over 50% of bookings now being for other destinations. Popular choices include the Maldives, Saudi Arabia, Morocco, Egypt and the UAE, as well as European destinations including the UK, France and Spain.
During this period, Halalbooking has expanded from featuring under 1,000 properties on its website and app to now offering over 500,000 hotels and villas worldwide. Whereas in 2019, the company’s customers stayed in just 732 hotels, over the past year they stayed in over 15,000 different properties in over 100 countries.

NOTES TO EDITORS:
Halalbooking is the leading international search and booking app and website for Muslim-friendly hotel and villa accommodation. It features over 500,000 properties in over 100 countries worldwide, and has developed unique filters to enable its customers to filter them according to their own halal lifestyle needs, such as availability of halal food and alcohol-free hotels and rooms. Leisure facilities in hotels such as beaches, pools and spas can be filtered according to whether they provide ladies-only areas; whether they allow modest swimwear (such as burkinis) to be worn; and whether they are available for private hire. This information, considered essential by many Muslim travellers, is generated by Halalbooking’s unique technology and cannot be found anywhere else.

According to the ‘State of the Global Islamic Economy Report 2024/25’, consumer spending on Muslim-friendly travel grew to US$ 216.9 billion in 2023, which is forecast to increase to $384.1 by 2028.

Halalbooking has over 1,800,000 Loyalty Club members from more than 110 countries and more than 3,000 affiliate agency partners providing a unique service to halal-conscious travellers throughout the world. The platform has more than 50 API integrations.

In 2019, Halalbooking was ranked #33 in the UK in the prestigious “Sunday Times Virgin Atlantic Fast Track 100” and #237 overall in Europe in The Financial Times “FT 1000” league tables, making it the #1 fastest-growing travel company in the UK and #8 in Europe. In 2020, Halalbooking won Phocuswright’s Innovation Launch award, Travolution’s Rising Brand of the Year award. It was ranked number 8 in “London’s Fastest Growing Businesses Index in 2023’ in the Fast Growth 50 Index, shortlisted for leading travel industry awards including the Skift IDEA Awards and in 2024 won the Islam Channel Founder’s Award for Business of the Year.

To find out more about Halalbooking’s journey and its unique tech offering visit: https://halalbooking.com/en/about

Additional images are available for download here.

For further information about Halalbooking:
Email Joanna Marsh, Head of Communications, at [email protected].