'Destination dupes' — more affordable alternatives to popular tourist destinations — is a new trend reshaping where
we travel. Influenced by Tiktok and the desire for unique experiences, it is leading more holidaymakers to swap Alicante for Albania and Benidorm for Bosnia. These lesser-known locations offer similar experiences and excitement for a fraction of the price as well as the advantage of avoiding places already experiencing overtourism and promoting those more off the beaten track.
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